Music is powerful. It can create a better world, by bettering the worlds of the people within it.
Each year, Musicians Making A Difference (MMAD) unites with Universal Music Australia and the Australian music industry to highlight the power of music by sharing inspirational stories of those who create it. We unite 10 MMAD graduates with mentors from Universal Music Australia to build a creative campaign that will inspire young people around the world to make positive social and personal change.
Some of the biggest musicians in the world have supported MMAD Day, including Niall Horan, Troye Sivan, Dean Lewis, Vera Blue, Yungblud, Tove Lo, Ryan Tedder from One Republic, Alessia Cara, Conrad Sewell, Julia Michaels, Michael Franti, Pez, Tina Arena, Ngaiire and many more!
This year, MMAD Day is on Friday December 4!
To celebrate, inspirational content created with and for young people will be released in the lead up, including a new music podcast “Music Saved Me”, uplifting campaign anthem (created together with Alice Ivy, Scott Horscroft & a lyric video by Joe Neathway), limited edition streetwear, meaningful TikTok challenge, and opportunities for the general public to share, shop or support in support of our important cause & campaign!
Here’s how YOU can support our charity and become a musician making a difference in the lead up to MMAD Day, December 4:
Get ready to POST on your socials on December 4 POST a song that has impacted you in 2020, or take a selfie using the hashtag #MusicSavedMe, on #MMADday December 4, tagging @mmadaustralia. Download MMAD Assets here to share on MMAD Day
CREATE a TikTok or Instagram Reels video for #MusicSavedMe and #MMADday using our MMAD Day anthem, ‘I’m On A Wave’, inspiring young people to rise up and believe in themselves. You can see a great example below.
SHARE music this #MMADday – tag musicians you love and help us build a campaign chain of musicians making a difference! Music can change the world because it can change people.
WIN one of 10 limited edition MMAD StreetWear prize packs! POST, CREATE or SHARE, to WIN. Tag @MMADAustralia & you’re automatically in the draw for a MMAD prize pack!
#MMADday #MusicSavedMe @mmadaustralia
MMAD Day is co-created with Universal Music Australia and proudly supported this year by the Australian music & media industries including partners: Pedestrian, Verizon Media, UnLtd, iHeart Radio & ARN, Kaimera, Sony Foundation & more! For running updates, check our socials.
JOIN MMAD
Learn more about how you can help connect a young person with our many creative mentors and programs.
FOR THE YOUTH
Learn more about MMAD for young people and the camps & courses provided by our dedicated creative mentors.
SUPPORT MMAD
Contact us to learn more about how you can help make a difference by becoming a MMAD supporter.
